Integrated communications and marketing plans.
My specialty and that of my company is to utilize and develop history as a means of increasing business and achieving missions and goals.
I did this with the publication of the book 300 Years at the Point - A History of Somers Point, NJ, and with Birth of the Birdie - the First 100 Years of Golf at Atlantic City Country Club, both of which were successful at calling attention to their great history.
They not only achieved their goals, but in the end, after the books were sold, the projects literally paid for themselves and even made a profit.
The history of every company should be at the core of its existence, and can often be referred to as a source for information, inspiration and a reminder of where you have been and where you are going.
Because many companies are family owned, and are passed on from one generation to the next, the early history is often lost with the passing of the founders, so it is important to document the history of every company, and utilize that history in defining future goals.
Often, family owned companies are sold to other corporations, and the early history of the company is lost in the transaction, and it is then difficult to keep the core values and mission of the company alive under the new corporate ownership. A return to the history is often an invaluable resource that can be used to refine the company goals, its relationship to the neighborhood community, and to ensure it is profitable and survives into the next generation.
If you would like me to develop the history of your company as part of your integrated marketing plan, you can contact me at BillKelly3@gmail.com (609) 425-6297 or write to me:
William Kelly
20 Columbine Ave.
Browns Mills, NJ 08015
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